I like foods that say "half the fat". It's honest. Up front.
"Hey, you're getting less of what you really enjoy for the same money, dummy. Maybe you'll only have half that heart attack. Probably not. In fact, you'll probably just eat twice as much. Enjoy!"
Why can't regular products be honest like that?
This product is:
"full-fatted"
"twice the fat for fat lovers"
"fat-laden"
"do these ingredients make me look fat?"
"100% of the fat. 100% of the fun. 100% of the heart attack. In that order, hopefully."
